Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Brand strategies build mental availability with future buyers.
- - Brenda's working on improving a Google Search Ad's Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?
- - Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon?
- - Brian owns a company that makes inexpensive replacement parts for bicycles. He's ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
- - Brian's desired audience isn't covered by the segments In-Market audiences offers. What's another suitable option Brian could choose to help him influence potential customer consideration?
- - Bruno wants to see who is mentioning his brand on LinkedIn. What should he do?
- - Buying insights reveal all of the following EXCEPT:
- - Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They've asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio's mCvR?
- - Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish's site. Why should Jellyish integrate their testing platform with their site analytics?
- - Callan is exploring ways to make his creative design more unique so that people recognize his brand when they see new ads. Which tips could he consider to be consistent? Select all that apply.
- - Calvin is a marketer at Games Galore, a user-focused organization. Calvin has been given advice to establish a relationship with the development team at Games Galore. Why is it important for a user-focused organization such as Games Galore, for marketers to establish relationships with developers?
- - Cameron wants to create a Showcase Page. What would be the first step?
- - Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?
- - Camila wants to increase her conversion rate. The best advice for her would be…
- - Campaign Manager columns cannot be customized.