Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?
- - An advertiser wants to expand their reach using audiences that don't rely on cookies. Which of the following should they choose that best meets these requirements?
- - An advertiser wants to generate new, long-term demand for their brand. Which stage of the customer shopping journey should they target?
- - An advertiser wants to improve the video creatives for their Sponsored TV ads. What is an example of a best practice to follow when creating a video ad?
- - An advertiser who sells products on their own website, but not on Amazon, wants to use Amazon DSP to improve their advertising strategy. Which of the following is the MOST appropriate use of Amazon Ad Tag (AAT) for this advertiser?
- - An advertiser's marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
- - An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?
- - An agency account executive reviews an account within Campaign Manager 360.What account components would the executive see?
- - An agency account manager has set up separate child advertisers for a client, a party supplies store.What's the next step the account manager should take to get the client's account ready in Campaign Manager 360?
- - An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser.To meet their goal, which ad inventory option should they use?
- - An agency is interested in using automation to more effectively manage their Google Display campaigns. What's one automation model that Display campaigns provide?
- - An agency is working with a jewelry retailer on a campaign. They review their client's report in Campaign Manager 360 and notice that the default ads are running more often than the ads assigned by the campaign.What factor may be causing this issue?
- - An agency represents a photography accessories dealer. The dealer is ready to set up a campaign within Campaign Manager 360, with their newly created network.What steps, in order, should the agency follow to organize the campaign for their client?
- - An agency's client, a hair care products company, has just launched a new line of shampoos for children.To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
- - An Amazon.com seller wants to look for answers to queries on Seller Central. Where should they navigate to?