Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Cobbling together software parts that do not all use the same database increases the risk of what?
- - Colin wants to get the word out about his newest product. He's planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose 'Build awareness' as his marketing objective?
- - Companies that post weekly on their LinkedIn Page see a 2x lift in engagement with their content.
- - Congratulations — you just landed a job selling IT equipment to large corporations! You receive your first inbound lead, and you call the person who submitted it. You quickly realize that this person is a junior employee with no buying authority. What should you do?
- - Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
- - Consider this scenario: You are loading a script (script 1) on your page which two other scripts rely on to function (scripts 2 and 3). All of these scripts can be safely executed after construction of the DOM. Which of the following approaches would work when loading these scripts? Select all that apply.
- - Contextual marketing is used in which stage of the Inbound Methodology?
- - Conversion paths can show you how various ads work together on the path to conversions. Where can you find the Conversion paths report in your Google Analytics 4 property?
- - Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?
- - Cosmetics brand Lit Looks isn't getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
- - Crate & Barrel recently sent out an SMS promotion to its audience that included the following. If they didn’t receive the results they were looking for, what’s one thing they could improve upon with their SMS strategy moving forward?
- - Crawl budget is mainly a concern for which types of websites?
- - Creating a form that can be completed and submitted using the keyboard only adheres to which WCAG principle?
- - Creating a LinkedIn Page is the best way to…
- - Creating a user interface that is consistent across pages adheres to which WCAG principle?