Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A client asks you to explain what Campaign Manager 360 is.What answer will you give them?
- - A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don't want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?
- - A client would like to better understand how Campaign Manager 360 works.What's the correct order of steps you'd use to describe Campaign Manager 360's process?
- - A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
- - A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?
- - A colleague at another company has developed a sales process with four steps in it. They are concerned that the process is too short. What would you tell them?
- - A company has recently launched a new product and is curious about public sentiment. They've received a significant amount of social media comments about the product. Which of the following strategies would be the most effective way to better understand general public perception?
- - A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They'd like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?
- - A company launched a thought leadership campaign. They promoted five different posts per industry, with a mix of client stories, data-driven thought leadership and innovative thinking. What is this a good example of? Select all that apply.
- - A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
- - A company wants to distribute its latest white paper and gather potential buyers' data. They create an ad with a form, targeting key decision makers. Which type of campaign are they running?
- - A company wants to promote its leaderships' posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
- - A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign.Which ad placement option would they include in their campaign?
- - A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
- - A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two)