Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - If a campaign falls short of its target goal, how might it be described?
- - If a client is looking to optimize for higher-value conversions, where should they start?
- - If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?
- - If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
- - If a customer wants to buy a new car, what activity might suggest that they're in the awareness phase of the car-buying process?
- - If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?
- - If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
- - If a highly dedicated salesperson is unable to improve their low sales performance despite coaching efforts, what is your best course of action?
- - If a lead calls you in response to a voicemail you left, what should you do?
- - If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
- - If a marketer's goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?
- - If a person wants to opt in to the Product Ratings Program, where should they go?
- - If a potential customer is in a decision-making moment, what video ad format is optimised to drive action and make it easier for them to take meaningful actions that you can measure?
- - If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?
- - If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?