Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Gordon's Chocolatier's new ad says 'Great savings on truffles.' Based on Amazon sponsored ads policies, would this ad be approved?
- - Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand's existing audience from web sales last holiday season. What type of audience can they engage to achieve this?
- - Gordons Chocolatier is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?
- - Gordons Chocolatier wants to drive consideration among shoppers for their newly launched caramel chocolates. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- - Greg wants to optimize his ad campaigns with Audience Insights. How can Audience Insights help him?
- - Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business' bottom line. What type of report should Greta pull in order to best show the ROI of SEO?
- - Hank wants to use a 'Maximize Conversions' campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
- - Hanna wants to run a Live Event and she wants her colleagues to help moderate. Which type of access do her colleagues need to moderate?
- - Hans is running a Sponsored Brands video campaign and wants to drive awareness for his brand's products. Which keyword match type will best help them reach their goal?
- - Harisa is thinking about 'Big Rock' type of content that she can construct and deconstruct. Which two tactics would be optimal?
- - Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn't meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?
- - Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand's offerings. Using Amazon DSP, what would you recommend?
- - Harry's about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
- - Harshdip is running a campaign with the ‘Prioritize target KPI’ bid strategy and is pacing at 100% but not hitting the desired goal KPI. What optimization strategy can the advertiser use to improve performance?
- - Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?