Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - True or false? You need to define your target persona before you define your sales process.
- - True or False? You need to know CSS to make any style changes to your pages.
- - True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.
- - True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.
- - True or false? You should create a separate hero statement for each of your personas.
- - True or false? You should customize an email template every time you send it out.
- - True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.
- - True or False? You should have at least 3 buyer personas.
- - True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.
- - True or false? You should make sure experimentation is ingrained in your strategic plan.
- - True or false? You should only ask a customer to become an advocate over the phone.
- - True or false? You should only create video content if you have a high-quality camera and lights.
- - True or false? You should only include a call-to-action on a blog post once the offer is launched.
- - True or false? You should only reach out to your detractors.
- - True or false? You should only start identifying passive buyers after identifying all of the active buyers.