Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - True or false? The success of an agency's efforts should be measured by how many posts they can generate for your social media platforms.
- - True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.
- - True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.
- - True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
- - True or False? This is an example of a person in the decision stage of their buyer's journey. Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.
- - True or false? Through ticket automation, you can move a ticket from one stage to another based on an email response.
- - True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”
- - True or false? To ensure that your SLA is working properly, it’s important to create a judicial branch made up of your top sales leadership.
- - True or false? To help improve SEO, your URL should match the title of your blog post, word for word.
- - True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
- - True or false? Using a try/catch is recommended in case the API call fails.
- - True or false? Using people’s information in inbound marketing is not inherently unethical.
- - True or False? Using your traffic analytics report, you can see the source of traffic to your website.
- - True or false? Watching three seconds of a YouTube video is considered a view.
- - True or false? Website performance does not impact visibility on Facebook.