Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - If your service-level agreement provides your sales team with more leads than they can handle, what's the FIRST thing you should do?
- - If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?
- - If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
- - If your site has consistently poor Total Blocking Time scores, which approach should you take to improve this metric?
- - If your support reps have trouble prioritizing tickets, consider _______.
- - If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
- - Images are the only format of Display advertising.
- - Imagine a digital marketer is preparing a data story to share with stakeholders. The story has three components: what its insights mean, why they matter to the audience, and what the audience can do about them. What aspect of data storytelling does this describe?
- - Imagine that a company posts new content on its social media channels. Next, they want to find out how customers feel about their business. The company can then decide how to respond. Which one of the five pillars of social media marketing does this represent?
- - Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?
- - Imagine you want to book a meeting with the first available salesperson instead of waiting for someone specific. What type of meeting should you select?
- - Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?
- - Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
- - Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. Which research category would be best to use in the scenario above?
- - Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?