Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Gail's Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their website as possible while staying within their budget. Which bid strategy should they choose? Select one option.
- - Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin's marketing goals?
- - Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?
- - Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
- - Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
- - Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
- - Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
- - Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What's the main benefit of an uploaded image ad?
- - Google measures how interesting other people think your content is through ___.
- - Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business' bottom line. What type of report should Greta pull in order to best show the ROI of SEO?
- - Hank wants to use a 'Maximize Conversions' campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
- - Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
- - Here's a paragraph from a recap email: “You need to get into your new office space before the end of this quarter. You have aggressive hiring goals for next quarter and if you haven't relocated into a larger space by then, you won't be able to hit those goals. On the other hand, if you get into the space you're currently looking at, the amenities included in that space will help you attract new talent.” Which part of the explore phase does it accomplish?
- - Here's a paragraph from a recap email. “You currently have a quote from a moving company for about $5,000, but you would be willing to pay twice that much if it meant ensuring your equipment was moved safely and on time. However, the decision isn't yours alone. Sebastian is in charge of the equipment and Sal will have to approve the higher budget. We'll include them in our next meeting to discuss the details of where we go from here.” Which part of the explore phase does it accomplish?
- - Here's a paragraph from a recap email. “You mentioned that you need to get into a larger space, but you have a lot of specialized equipment that can't be moved easily. Your best plan is to hire a moving company, but you're worried that the equipment will get damaged or miscalibrated in the move.” Which part of the explore phase does it accomplish?