Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Clicks on product ads are charged on what basis with Microsoft Advertising?
- - Cobbling together software parts that do not all use the same database increases the risk of what?
- - Colin wants to get the word out about his newest product. He's planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose 'Build awareness' as his marketing objective?
- - Comparing two versions of marketing material to determine which performs better' is the definition for what term?
- - Complete the following sentence by selecting two correct answers: With Microsoft Advertising, you can use Dynamic Remarketing… Select two options.
- - Congratulations — you just landed a job selling IT equipment to large corporations! You receive your first inbound lead, and you call the person who submitted it. You quickly realize that this person is a junior employee with no buying authority. What should you do?
- - Consider the following blog post title: '6 Questions To Ask Before You Plan Your #GivingTuesday Campaign.' This is an example of which type of headline format?
- - Consider the following customer persona: A 38-year-old woman who exercises regularly and does not think that she has enough time to cook meals after work. What component of the customer persona is missing?
- - Consider the following scenario about digital marketing: A pet store creates an online presence. The owner posts video ads on social media of products and discounts. The ads don't attract new customers. How can digital marketing help the pet store succeed?
- - Consider the following scenario: A company is trying to determine when their audience is most likely to engage with their content, as well as how often the company should post. Which core pillar of social media marketing is this company working on?
- - Consider the following scenario: A customer makes an online purchase. First, they discover the product. Then, they find answers to their questions, decide to make the purchase, and recommend the product to others. What is the path called that the customer takes from finding the product to recommending it?
- - Consider the following scenario: A digital marketer is running a social media campaign for a company that sells dog treats. Customers are posting pictures of their dogs devouring these treats on social media. This user-generated content is an example of which type of media?
- - Consider the following scenario: A digital marketer records a product demonstration to showcase the company’s newest arrival. If they post this recording to one of the company’s social media platforms, what content format are they using?
- - Consider the following scenario: A digital marketing team is analyzing recent sales data. They notice that customers are frequently engaging with a specific ad, but sales are low. They want to convince stakeholders to use a data-driven attribution model to understand why customers are not taking action. What might the digital marketing team do to convince their stakeholders?
- - Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?