Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?
- - Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
- - Lauren has chosen 'Influence consideration' as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren's campaign? (Choose two.)
- - Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
- - Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
- - Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?
- - Liam is an SEO specialist at an advertising agency. He believes that he can improve the company's search performance by creating a blog series and pillar page. However, the CEO has been hesitant to sign off because content creation takes a lot of time and she isn't sure they'll see the ROI. How can Liam convince the CEO that this is a worthwhile investment?
- - Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic remarketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add? Select all that apply.
- - Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign?
- - Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
- - Loretta is the advertising director for a large meal-kit company. She's setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- - Louis is a marketer for an online shoe store. Each product page includes a series of images and a short video of the shoe. Louis wants to make these pages more accessible. What steps should he take? Choose all that apply.
- - Louis running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Louis can target site visitors or cart abandoners, but not people who have actually made a purchase. Select whether the previous statement is true or false.
- - Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
- - Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?