Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
- - Successful businesses help customers achieve their goals instead of focusing on sales. What does this approach focus on?
- - Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance? Select one option.
- - Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for 'Bill Gates'. To avoid displaying an ad when a customer searches for 'Bill Gates', which Microsoft Advertising option should they select? Select one option.
- - Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does 'CPA' stand for?
- - Take a look at the recent promotion run by the skincare and bath product company, Nourish. Based on the SMS best practices you’ve learned, what is one area the company could optimize when sending promotions like these in the future?
- - Technical website development is a task involved with search engine optimization. What does this task include?
- - Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?
- - The _________ stage focuses on creating message maps and listening protocols on social media.
- - The ____________ is the browser's representation of the page's styles.
- - The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?
- - The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?
- - The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?
- - The customer journey has become more complex, requiring a dedicated bidding strategy. Google's solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
- - The different types of keywords are: