Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Marco is interested in tracking when people who were shown an ad and didn't click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?
- - Marco newest client believes Google Ads would be the ideal platform for his services, but he's worried that his business can't afford to compete. What can Marco explain about Google Ads to ease his client's concerns?
- - Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- - Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads' position? Select all that apply.
- - Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run? Select one option.
- - Mariah is performing an SEO competitive analysis on her client's website. She identifies that their backlink profile is relatively weak, primarily because her client believes backlinks are a trend and isn't interested in investing in them. However, she notices that their top competitors have received backlinks from a few reputable news agencies and aggregator sites. As a result, they are outranking her client in the SERPs. How should Mariah approach this situation with her client?
- - Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
- - Mario is looking to collect audience data on his recent Video Ads campaign using the Audience Network Planner. Mario sees that there is no current data available even though the audience segment selected has been active for 2 weeks. What are the steps he should take to find data on the ad?
- - Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company's online and local inventory of toys, and boost traffic to their website and local toy stores?
- - Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?
- - Marketers spend less on online advertising than television, radio, and print media. Digital marketing allows them to serve ads to the right people at the right time. What advantage of digital marketing does this refer to?
- - Marketing Hub users will frequently use which of the following menus in HubSpot?
- - Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?
- - Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?
- - Marta's Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that's not possible for her at the moment. How would Performance Planner benefit her in this situation?