Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- - Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
- - Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
- - Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
- - Blake is going through a technical SEO audit for his company's website when he notices that several pages are taking 6 or more seconds to load. He knows this is too slow and he needs to speed them up, but isn't sure how to identify what's causing the slowdown or how to fix it. To get started, what should Blake look into?
- - Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?
- - Both Product_Type and Product_Category attributes recognize which sign as their delimiter?
- - Branching logic in workflows is also commonly referred to as what?
- - Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?
- - Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon?
- - Brian owns a company that makes inexpensive replacement parts for bicycles. He's ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
- - Brian's desired audience isn't covered by the segments In-Market audiences offers. What's another suitable option Brian could choose to help him influence potential customer consideration?
- - Broad match keywords have the most potential for high impressions. Select whether the previous statement is true or false.
- - Buying insights reveal all of the following EXCEPT:
- - Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?