Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Outside of the prospecting workspace, where can you find an expanded view of tasks and records?
- - Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?
- - Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
- - Pete is the marketing director for an electric car company. He recently chose 'leads' as his Google Search campaign marketing goal. What did he hope to achieve by selecting 'leads' as his goal?
- - Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
- - Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run? Select one option.
- - Posting curated content on social shows your audience you’re committed to:
- - Price drop extensions work on both search and product ads.
- - Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya's campaign?
- - Product ads contain which of the following?
- - Providing text alternatives for non-text content adheres to which WCAG principle?
- - Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?
- - Quinn recently launched a Display campaign for his women's clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
- - Rachel works for a marketing agency and is designing a new website for a client. She's trying to create the site navigation, but is having trouble figuring out which items to include and where to place them. How should Rachel start tackling this problem?
- - Raquel is working on a technical SEO audit for a new client who recently decided to move their website from HTTP to HTTPS. When starting her audit, Raquel notices that some HTTP pages were never redirected to the HTTPS pages, which is now causing issues for the site in search. However, this client is very resistant to the idea of implementing more redirects, since they've heard that this can lead to a drop in their search performance. How should Raquel approach this situation with her client?