Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - To support an email marketing strategy, a business decides to personalize the email content they share with their list of subscribers. Which of the following strategies should they use? Select all that apply.
- - To support the goal of growing its customer base by 30%, an electronics business will increase its lead generation by 35% over the next six months. To generate leads, they will highlight new product features with a 10% increase in ad budget. What type of goal is this?
- - Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
- - Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?
- - Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
- - True of false? You can edit the NPS question in HubSpot.
- - True or False: 35% of customers are more likely to use a business after reading positive reviews.
- - True or False: 88% of consumers trust online testimonials as much as recommendations from friends or family.
- - True or False: 89% of marketers say video testimonials are the most effective content marketing tactic.
- - True or false: An organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.
- - True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
- - True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
- - True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.
- - True or False: Mirroring a person’s speaking patterns can help build rapport.
- - True or False: Only 27% of B2B customers cited testimonials and peer recommendations as the most reliable type of content.