Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
- - Fill in the blanks: When building a recruiting strategy, building relationships with top sales talent at other companies is _____, while building relationships with high-performing business development reps at other companies is _____.
- - Fill in the blanks: You need to figure out your _____ before you can implement a _____.
- - Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.
- - Following the rule of thirds helps you:
- - For a connected TV (CTV) campaign within Display & Video 360, what report shows the total number of engaged users?
- - For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal? Select one option.
- - For reporting, which column should you add to see separate rows for search, content, and audience ad metrics?
- - Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign. Which areas can Francois get insights into using the tool?
- - Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
- - Franz sells a wide variety of apparel. Franz's goal is to dynamically insert data into text ads from a feed depending on certain circumstances. What ad type should Franz use? Select one option.
- - From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?
- - From top to bottom, what should your search account structure hierarchy look like?
- - Full disclosure: IMPACT is a HubSpot partner — but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. Looking at this landing page, which best practices are the content creators over at IMPACT using to entice visitors to convert? Select all that apply.
- - Gabriella is using inline performance reports for her Microsoft Audience Network campaigns. Which of the following can Gabriella see inline?