Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of steps they need to follow in order to do this?
- - Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?
- - Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?
- - Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They've heard that ratings from one supplier do not require an additional feed. Which supplier is this?
- - Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?
- - Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?
- - Contoso Pet Supplies wants their ad for the keyword 'Cat Snaxxx' triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose? Select one option.
- - Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing. Which report should they run?
- - Contoso Phones is planning a digital marketing campaign and is buying display advertising on a CPM basis. In this instance, what does 'CPM' mean?
- - Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?
- - Contoso Toys has decided to create a 'catch-all' campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?
- - Contoso Vacations sells experiences in Mexico. Which of the following targeting opportunities are available to them with Microsoft Advertising? Select all that apply.
- - Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?
- - Crate & Barrel recently sent out an SMS promotion to its audience that included the following. If they didn’t receive the results they were looking for, what’s one thing they could improve upon with their SMS strategy moving forward?
- - Crawl budget is mainly a concern for which types of websites?