Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT:
- - If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?
- - If you need a report that isn’t included by default on the sales dashboard, what should you do first?
- - If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?
- - If you send a tracked email to a contact and you get a notification saying they read it, when should you call them?
- - If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there's limited consistency and minimal automation after evaluating the strategy's progress, how might you explain what's happening?
- - If you track nothing else for SEO, make sure you track ___.
- - If you want to create labels in Search Ads 360, what option should you select in the navigation menu?
- - If you want to emphasize the touchpoints that initially captured leads' attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
- - If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?
- - If you want to know what your customer thinks about their sales experience, which feedback survey should you use?
- - If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
- - If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your Display & Video 360 account settings?
- - If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
- - If you wanted to build a report with deals as your primary object and companies as your secondary object, what information would be included in your report?