Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A call-to-action button is also known as a:
- - A click on an ad extension incurs an additional charge to a normal click. Select whether the previous statement is true or false.
- - A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don't want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?
- - A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?
- - A colleague at another company has developed a sales process with four steps in it. They are concerned that the process is too short. What would you tell them?
- - A company has recently launched a new product and is curious about public sentiment. They've received a significant amount of social media comments about the product. Which of the following strategies would be the most effective way to better understand general public perception?
- - A company that makes a software product wants to grow their customer base. Which of the following is a specific marketing goal for this company?
- - A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
- - A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
- - A critical first step to choosing your website design tools is to ___________.
- - A customer has a lot of inbox conversations coming in each day for their service reps. Their reps can sometimes miss questions because of how full it gets. They mainly work in Slack and would prefer if they could answer their customers’ questions without leaving that app. What part of the dev docs could help you create this connection point?
- - A customer has recently purchased a new summer dress from a clothing store. The clothing store would like to segment its email lists to address recent customers like this more effectively. What is an example of a follow-up email to the customer?
- - A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?
- - A customer portal helps customers do all of the following EXCEPT:
- - A customer portal is a __________.