Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - In which phase of an inbound sales strategy would a salesperson help their leads decide on the best path forward?
- - In which phase of an inbound sales strategy would a salesperson use a lead qualification framework to discover the buyer's needs?
- - In which scenario, would you consider implementing a sunset policy?
- - In which ways can marketers determine the potential impact of applying recommendations on their optimization score?
- - In your ads dashboard, what does the engagement metric measure?
- - Increasing community engagement is a common example of what type of goal?
- - Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid's marketing goal?
- - Insights about your gated content can be found in the analyze tab of which HubSpot tool?
- - Intake is how you _____.
- - It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
- - Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create? Select one option.
- - Jacob's physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
- - Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?
- - Jane knows that her campaigns will be more efficient if she improves her quality score. How can Jane do this? Select all that apply.
- - Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?