Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- - While meeting with your fitness apparel client, you learn they want to streamline their advertising efforts and run all their Search Ads 360 ads during morning commutes. How should you set that up in their account?
- - While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy's outcome. Why might that be?
- - Who at your company will buyer personas most benefit?
- - Who created the pre-built reports found in the reporting library?
- - Who does Microsoft partner with to provide over 300 million free, commercially licensed images for use when creating audience ads?
- - Who is responsible for delighting prospects and customers?
- - Who should be involved in creating your buyer personas?
- - Who should choose the team’s theme to focus on, and when will it be announced to the team?
- - Why are chatbots a great tool for strategically using marketing automation and AI?
- - Why are hashtags helpful?
- - Why are smarketing meetings an important part of a sales enablement strategy?
- - Why are the standard CRM objects closely aligned?
- - Why are UTM parameters so valuable to your social listening and monitoring program?
- - Why do stakeholders matter as you begin to develop your team structure?