Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - An advertiser has seen a lot of success with Google Search, and they'd like to increase their reach by creating a Display campaign. They'd like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
- - An advertiser is interested in generating conversions through Google Display ads, but they're relying on the campaign's help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
- - An agency is interested in using automation to more effectively manage their Google Display campaigns. What's one automation model that Display campaigns provide?
- - An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?
- - An e-commerce business informs users that its checkout page has a secure connection for purchases. Which website optimization recommendation is this an example of?
- - An entry-level digital marketer is working with data. They collect the data they need from an analytics tool and put it into a spreadsheet to make it easy to access and work with. Which way of working with data does this describe?
- - An event goal conversion can be best defined as which of the following? Select one option.
- - An example of a customer using self-service is when they:
- - An inbound sales strategy focuses on identifying people who _________.
- - An independent food truck vendor wants to grow its customer base. Which of the following is a specific business goal for this company?
- - Angela's ready to get started with her first Smart Display campaign, but her account isn't yet eligible due to not having enough conversions in the last 30 days. What's the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
- - Anica is using Dynamic Remarketing and wants to treat product viewers and cart abandoners differently. Anica can use different bid modifiers for each of these audiences.
- - Arjun is shopping online at a few different retailers. He has added items to his cart at each store. Instead of completing any of these purchases, he steps away from his computer, leaving his cart full of products. Why is it important for online companies to measure these instances of cart abandonment?
- - Arlo has applied targeting at both the campaign level and ad group level to his campaign. Which level will take priority?Select one option.
- - As a digital marketer creating a webpage, you create content that visitors find engaging. The visitors then share and direct other visitors to the website. This represents which site optimization recommendation?