Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Contoso Cameras' campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns?
- - Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?
- - Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing's best option?
- - Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad. What feature must they implement? Select one option.
- - Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword 'Contoso Coffee'. Why? Select one option.
- - Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?
- - Contoso Fitness Company's new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?
- - Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications > Telephony > Mobile Phones and Product Category IDs such as '267'.
- - Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement? Select one option.
- - Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?
- - Contoso Holidays wants their ad to display for the keyword 'Flights to New York' only when a customer’s search query matches their keyword precisely- including some close variants- with no extra words. Which keyword match option should they select? Select one option.
- - Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select? Select one option.
- - Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they're performing across a variety of devices. For which devices can they pull this performance data?
- - Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?
- - Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?