Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
- - Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
- - Report templates can be saved and scheduled to run automatically. Select whether the previous statement is true or false.
- - Reporting is offered on the syndicated search partner domains where your ads have served. Select whether the previous statement is true or false.
- - Reports bucketed under the 'conversation overview' category give you insight into:
- - Responsive Search Ads can be imported from your Google Ads campaign. Select whether the previous statement is true or false.
- - Richard is creating a dynamic remarketing campaign on the Microsoft Audience Network and is setting the membership duration to 30 days for shopping cart abandoners. What is the minimum number of abandoners needed in this period for the remarketing to work?
- - Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
- - Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
- - Roughly how long should your buyer persona interviews take?
- - Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn't receiving much traffic yet. Now, they're ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
- - Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
- - Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use? Select one option.
- - Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people. Select whether the previous statement is true or false.
- - Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.