Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations' homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
- - A playbook can include all of the following EXCEPT:
- - A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?
- - A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren't optimal near launch day. What Display & Video 360 deal types will meet their requirements?
- - A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.
- - A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What's the right campaign objective for this business's goals?
- - A service level agreement is a(n)
- - A skip to content link should skip to which landmark element on the page?
- - A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
- - A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two.
- - A social media manager decides when to post content and how often. They would like to regularly engage followers without posting too much. Which one of the five pillars of social media marketing does this represent?
- - A software company spends $100 on an ad. They make $150 as a result of that ad. The revenue they gained is 150%. What is this performance metric called?
- - A software that provides delivery infrastructure for email marketing' describes which of the following terms?
- - A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords 'organic,' 'produce,' and 'delivery.' How will phrase match help the company's Search Ads campaign?
- - A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting.