Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn't make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- - Cathleen wants to check that her Universal Event Tracking (UET) tag is functioning correctly on the website, 'Cathleen's Musical Instruments'. Which of the following options would enable Cathleen to do this? Select all that apply.
- - Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use? Select one option.
- - Cesar's online Jewelry Store is choosing an automated bidding strategy. Without constantly managing their bids, they want to specify the percentage of times their ad is displayed compared to their competitors in a given position on the search engine results page. Which bid strategy should they choose? Select one option.
- - Checking for statistical significance when testing a new marketing channel ensures:
- - Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
- - Choose all that apply. How do you determine the authority of a piece of content?
- - Choose all that apply. Technical optimizations you can make to your website in the HubSpot Content Hub include:
- - Choose all that apply. What are the different types of templates in the Content Hub?
- - Choose all that apply. What are the most important things to do when replying to press request alerts?
- - Choose all that apply. What data can you gather about your website from Google Search Console?
- - Choose all that apply. What does your backlink profile measure?
- - Choose all that apply. When should you submit your sitemap to Google and other search engines?
- - Choose all that apply. Where in HubSpot can you use folders to organize your Content Hub assets?
- - Choose all that apply. Which methods can you use to research your user’s goals on your website?